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6 Content Marketing Strategies to Drive Growth

It’s on the lips of every marketer in the world. It’s challenging. It’s effective, and when applied correctly, can drive massive results. Content marketing has been pushed into the spotlight and the light is only growing brighter. A good content marketing strategy can make the difference between growth and stagnation. The trick? Creating content that people want to consume and search engines want to rank.

Easy to say. Hard to do.

So how do you create content that actually drives traffic and generates leads?

Put simply, you get down and dirty with the details. You create content that appeals to the right people at the right time.

Now for the nitty-gritty. Here are six solid content marketing strategies that can help you achieve measurable results.

#1 Use Facebook Analytics to Tailor the Message to the Audience

If you want to appeal to your base, then you need to know who they are,
what they do, and how they react to different types of content.
This helps you build context around your content.Content Marketing Data

Put simply, you need to identify customer personas. Fortunately, Facebook Ads has tools that help you define and refine your target audience by giving you answers to some basic questions like: 

This information will help you brainstorm great topic areas.

#2 Narrow Your Content Topics

Once you know your target audience, it’s time out figure out what type of
content appeals to them.

For that, you can head over to Buzzsumo, the powerful content analysis tool
that lets you find out what’s trending with whom.

Let’s say you’re a mortgage lender who specializes in providing FHA loans to
first-time home buyers. You can use Buzzsumo to discover:

#3 Timing is Everything

It’s one thing to know what your audience wants. It’s another thing to know when they want it.

If you haven’t yet mapped your customer journey, then it’s time to get started. you should know
what type of content will move each individual through each stage of the journey. 

Let’s say you own an online boutique that sells designer scarves.
You may want to create content that looks something like this: 

The bottom line? Personalize your content to see better engagement and higher returns.

#4 Don’t Forget About The Keywords!

Your content won’t go anywhere if the right people can’t find it. That’s where keyword analysis comes in.

A key component of SEO strategy, keyword analysis helps you figure out what your audience searches for at each stage of their journey.

At the early stages, people may search for general terms like “How to tie a scarf in an ascot-style knot.” Include those phrases in an informative piece of content to boost brand awareness.

Further on down the road, potential customers might search for “Long wool check-print scarf.” That’s the kind of specificity you want to focus on as you get closer to the buying stage, so be sure to include those phrases in content that’s designed to convert.

In short, use the right keywords at the right time to achieve your goals at each point of the sales funnel.

Adding Context to Your Content

You now know the message, but how do you get it across?

Should you spend time making videos?
Should you write long, informative blog posts?
Should you stick with quick status updates on Facebook?

Generally speaking, the broader your content strategy, the more successful your efforts will be. That being said, it’s also good to focus on promotional activities that fit your brand.

If you sell artwork, you might want to go heavy on the visuals and promote your content on Instagram. If you’re a financial consultant, you might want to promote information-rich articles, podcasts and webinars on LinkedIn.

Fit the content to the strategy, and your chances of success go up.

Setting the Right Tone

Content that touches upon core motivations and basic human instincts tend
to outperform content that just, well, exists. Some of the most successful pieces
fall into one of the following categories: 

As long as you’ve done your research, you’ll know which tone of voice has a better chance of striking the right chord with your target audience.

Find Your Path to Success

When it comes to content marketing, there are many paths to success. No matter what your niche, you can find a strategy that appeals to your target audience. Need help refining your approach? Let our content marketing team put you on the path to unchecked growth.

 

 

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