Email marketing has been around for as long as the internet has existed.
The idea of having unbridled reach to potential customers and clients worldwide meant tapping into a massive, untapped market. For years, email marketing was one of the only methods many big and small businesses used to approach customers.
Then, with the advent of other forms of marketing like SEO, social media, and SMS, many business owners came to see email as an outdated option and migrated their strategies to more modern platforms.
However, contrary to these beliefs, email marketing remains one of the most effective ways to reach new, old, and current customers with promotions, specials, and other offers.
Let’s dive into 5 reasons emails are still key to successful omnichannel marketing in 2022!
The Number of Email Users Is Still Increasing
With billions of people worldwide using their email accounts daily, there’s a massive potential market to reach with your brand and offers. In comparison, social media platforms have decidedly less direct reach:
– Facebook – 2.9 billion monthly users
– Instagram – 1.3 billion monthly users
– TikTok – 1 billion monthly users
In 2020, 4 billion people used email. That number is set to increase by 600 million in 2025, which is a promising sign for businesses just beginning their journey into email marketing.
New email accounts are created every day—all potential customers for your business, no matter its size. Considering that 49% of consumers would like to receive promotional emails from their favorite brands, there’s no limit to how many new customers you can reach through email marketing.
Increased Customer LTV
Customer lifetime value (LTV) is an important metric that measures a customer’s value throughout their lifetime of purchasing activity with your brand. From their first to last and every purchase in between.
Considering it is 25 times harder to acquire a new customer than to keep one, having a high average LTV is vital to producing consistent sales and profitability.
The longer you can keep existing customers interested in your brand and purchasing your products, the better. And email marketing can (and will be) a valuable tool to ensure this is the case for your business.
From regularly alerting customers to promotions and discounts to using marketing automation to send emails to cart abandoning ecommerce customers, email is a non-intrusive yet effective way to communicate with customers personally.
Let’s use the abandoned cart emails as an example.
More than 40% of emails reminding customers of their waiting shopping cart were opened, half of them were then clicked on, and half of those who clicked completed their purchase. All of those sales would likely have been lost without the cart abandonment emails.
Variety & Content Flexibility
You have an abundance of control in email marketing that is often just not possible with other forms of marketing.
From newsletters and customized drip emails to promos and check-out reminders, emails are incredibly versatile forms of marketing (and communicating) that can be vital for boosting customer engagement in a variety of ways.
Notice we previously mentioned “personally” earlier. This is a key ingredient for making your email marketing bread rise.
Being too general with your email marketing or too aggressively frequent with your emails can lead to customer complaints or can fuel disinterest from your customers. But this can often be elevated with some effective planning ahead of time.
By investing in a quality email marketing expert, like the team at National Positions, you can reach your customers with relatable and engaging emails that are guaranteed to catch and maintain their interest.
Building Brand Affinity
Being that there are (really) no customization limits for email personalization like product images, promo codes, and even video in some cases—you can truly build your email content around what your customers want.
Breaking up your CRM contacts into specific lists like new customers, current customers, customer birthdays, etc., you can start personalizing your approach to each customer segment for an even more personalized experience.
There are endless ways to encourage customer engagement by building and nurturing the relationship between you and your customers, from newsletters highlighting your latest and greatest brand updates to automated birthday greetings with a discount code.
Increased ROI
Email marketing offers businesses an opportunity for an immense return on investment (ROI).
For every $1 spent on email marketing campaigns, you can amass a return of $42 on average. In addition, more affordable emailing strategies like automated emails drive 320% more revenue and can save you endless hours sending emails manually.
By amplifying your marketing process using the plethora of options available with email marketing, you can boost your business’s revenues by maximizing the built-in profitability of your contact list of prospects and customers. Essentially email marketing can help you work smarter and not harder—while also being cost-efficient.
This reduction in cost and time can help your marketing practices reach even higher ROIs than the 4200% email marketing ROI average.
Optimize Your Email Marketing With National Positions
Email marketing requires a solid strategy and an excellent email writer and crafter to get your message across in an effective, relatable, and interesting way.
However, not all business owners are expected to be best-in-class email copywriters or marketing automation specialists. And it makes sense. If you are running a business, your time and energy should be focused on advancing the success of your business as a whole—not writing endless emails.
That’s where National Positions comes in. We understand that business owners need a simple and convenient process for advancing their email marketing strategies, and that’s precisely what our expert team will provide.
If you’re interested in elevating your business, its reach, and boosting profitability, contact National Positions at (818) 740-4774 or drop us a line via our contact us page and we will be happy to help!