Shopify is an awesome platform that we love working with, and no, they are not a sponsor of this article.
2022 was an absolutely MONSTER year for eCommerce! And 2023 is going to be even bigger, and this is why.
With pretty much a 99% chance of recession, more of us (consumers) are going to be looking for alternatives to our regular purchases to offset economic disruptions.
McKinsey found that almost 20% of consumers tried or switched to lower-cost brands, and over 40% decided that “premium” brands were not worth the extra cash during a recession.
This means brand-new audiences for many of you out there in the eCommerce space.
We have just found a slew of benefits to working in Shopify that many (maybe even you) might not know about. If you are looking for the right eCommerce platform for you, here are some things to consider about Shopify.
Shopify Use, Features, and Options
Shopify is Easy to Use
Shopify is known for its user-friendly interface, making it easy for even those with little to no technical expertise to set up and manage their online store.
While we also work with clients on platforms like Magento and WooCommerce, Shopify is hard to beat when it comes to ease of use for both our teams and the bands we serve.
Extensive range of features and tools
Shopify offers many features and tools to help businesses manage and grow their online presence, including inventory and order management, payment processing, and marketing tools.
Shopify is constantly updating its capabilities, which will help futureproof your eCommerce store.
Customization options
Shopify allows businesses to customize the look and feel of their online store to match their brand, including the ability to add custom functionality and integrations with third-party apps and services.
Beyond all of this, you want to ensure the customer experience is personalized, and Shopify gives you plentiful options for going just that.
Built-in payment processing
Shopify offers built-in payment processing, allowing businesses to easily accept payments from customers without having to set up and manage a separate payment gateway.
Logistics is a huge overlooked part of selling online, and being that Shopify can remove many of these headaches – it is well worth considering.
Design, Integrations, and Support
Responsive designs
We shop everywhere, at home, on planes, and in the car (hopefully, you are not driving), so you need the customer experience to be flawless no matter where they are.
Shopify stores are designed to be mobile-friendly and responsive, ensuring that customers can easily browse and make purchases on any device.
Seamless integrations with other platforms
Shopify offers seamless integrations with a wide range of other platforms, including social media, email marketing, and accounting software, allowing businesses to easily manage all aspects of their online presence from one central location.
In an omnichannel world, the ability to integrate with other platforms will save you a lot of time in the short and long term
Excellent customer support
Shopify offers 24/7 customer support through various channels, including phone, email, and live chat, to help businesses get the support they need to succeed.
If there is a hiccup with payment processing or integrations, you need solutions fast. Shopify seems to be on its game regarding supporting its users.
Security, Scalability, and Flexibility
Store and customer security
Shopify is committed to providing a secure platform for online businesses, with features such as secure checkout, fraud detection, and encrypted data storage.
Data privacy is a major issue, and customers need to feel secure with who they are purchasing from online. Shopify’s extra layer of protection helps everyone sleep a little easier at night.
Growth and Scalability
Shopify is designed to grow your business, offering a range of plans and features to accommodate businesses of all sizes, from small startups to large enterprises.
You need an online store that can scale with your customer base, and Shopify seems to have no issues scaling to meet the needs of pretty much any size online storefront.
A Large Community of Developers and Experts
Shopify has a large community of developers and experts who can provide support, advice, and custom solutions to help businesses succeed on the platform.
Additionally, being that so many brands use Shopify, there are an abundance of creators delivering content around every possible Shopify subject. You can go directly to the Shopify team or even head to YouTube!
Should You Use Shopify?
If you are running an eCommerce business where product sales are the goal, Shopify should be in your playbook. However, if you are running a service-based business where forms, phone calls, and scheduling is the focus, Shopify is not going to be your best play.
Assuming that eCommerce direct sales are what you are focusing on in 2023, let our team unlock the potential of your Shopify site to improve your site conversions, Google ad performance, and even Facebook ad performance.
Jump over to our contact us page to get started. Be sure to tell us a little bit about your business and your goals for 2023!