Marketing Collateral

 

Are Your Marketing Materials Selling?

National Positions creates effective marketing materials that actually sells your products and services. Our materials maintain a consistent corporate identity, while effectively highlighting your key differentiators, features and benefits.

 

Whether you are looking for newsletters, advertising copy, collateral and sales letters, National Positions is there to assist you.

 

Important Considerations

 

• Key Differentiators : Have you positioned your product and/or service to define clearly why you are different from your competitor? Have you touched on the pain-points that your product and/or service eases? Why do they need you?
  
  
• Defining Features : Effective marketing materials define the nature of your product and/or service and enumerate all the features that would be of interest to the prospective consumer?
  
  
• Target Audience : Did you write your market material with your target audience in mind? Do not write your collateral without doing a demographic study of your prospects.
  
  
• Effective Content : Is your collateral easy to understand? Does it flow smoothly and rapidly without causing confusion? Does it contain a friendly and extroverted tone? Is it uncluttered, persuasive and involving?
  
  
• Materials that make sales : Can your sales team distribute the material and know that it will peak the interest of your prospect or will it lose them in the egotistical paragraphs regarding your companies status and brand rather than the benefits that you have to offer them?
  
  
• Corporate Identity: Do all your marketing materials maintain the brand identity, style and consistency whether in print or in electronic format?