How We Shop in 2013: The Growth of ECommerce Marketing

With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a means for savvy shopping. Customers care about lower prices, higher convenience, and better deals, and ecommerce has made what customers want increasingly available.

Thanks in part to the evolution and expansion of ecommerce marketing strategies, sales in 2013 have officially reached $262 billion–a 13 percent increase from last year’s sale, which totaled $231 billion. So, it’s no wonder that U.S. online retail sales are expected to hit an astoundingly $370 billion by 2017.

Surprisingly enough, one of the greatest influences in the growth of ecommerce has been social media.

Thanks to social media, businesses of all sizes–e-tailers and brick and mortar businesses with online presences alike–have the power to get even more from their ecommerce marketing.The use of LinkedIn, Facebook, Twitter, Pinterest, Google+ and YouTube has allowed ecommerce sites to build their brands, share fresh, engaging content, powerful calls to action, promotional deals and more, and has helped e-commerce websites around the world boost visibility, drive traffic, and increase sales.

The mobile and social markets have had a tremendous impact on ecommerce. We demonstrate how ecommerce marketing is evolving, and what exactly that impact is, below.

So check out our latest infographic on How We Shop in 2013: The Growth of Ecommerce Marketing, to get a detailed play-by-play on social media and its impact on ecommerce growth.